Born and raised in Santa Ana California, Alex discovered graffiti as a powerful outlet during a time when gang culture and drug violence dominated his neighborhood.
At just 13 years old, he found safety and self-expression in the world of graffiti — a path that would shape his future. Through years of persistence, passion, and creativity, Alex has built a reputation not only in his local community but around the world as a respected street artist known as SIINCERO.
Once immersed in the raw world of graffiti, Siincero transformed his path from rebellion to purpose through the power of art.
What began as street survival became a lifelong mission to create, uplift, and inspire. Defying the stigma tied to spray paint, Alex wields aerosol cans like brushes—turning bare walls into vivid stories that shift perspective. As lead coordinator of the Graffiti Art Prevention Program, in partnership with the Santa Ana Unified School District, Alex is committed to guiding the next generation — proving that creativity and perseverance can rewrite any story.